Initiatives and Action items
Drive action on the standards set in Scorecards
While Scorecards allow you to set benchmarks, Initiatives help you set targeted goals to meet specific standards within a specified deadline. Set a clear goal (e.g., "90% of services are production-ready by Q3"), attach a deadline, assign owners, and Cortex will automatically notify users and track progress for you.
Initiatives offer a streamlined view into the most critical tasks, improving not just the efficiency of your team members, but the accountability of your teams as well.
See examples of Initiatives or ask Cortex MCP to help you get started.
Looking for a quick introduction to Initiatives? Check out the Cortex Academy "Intro to Initiatives" course, available to all Cortex customers and POVs.
Using Cortex MCP for Initiative ideas
Not sure where to start? Use Cortex MCP to ask questions in natural language and receive detailed responses that take your environment into account.
For example, you might use the following prompt: I want to run an initiative to migrate our company to using GitHub Actions. Help me figure out how to do this in Cortex.
The MCP will respond with a detailed plan, an implementation timeline, best practices, and a list of next steps.
See Cortex MCP for configuration instructions.
Initiatives overview
In the video below, learn how Scorecards, Initiatives, and Reports can be used together to drive business goals.
Create an initiative
Prerequisites
Before getting started:
You should have already created a Scorecard or have an existing Scorecard in mind that you plan to launch an Initiative on; Initiatives are targeted goals tied to a Scorecard. The Scorecard must be published and not in draft mode.
You must have the
Edit Initiativespermission.Configure notifications for Initiatives to ensure that the right people are alerted to new Initiatives and approaching deadlines. Learn more about notification types below.
Initiative notifications
Expand the tile below to learn more about the different types of Initiative notifications and to ensure you are configuring notifications to be sent to the expected recipient. It is possible to send notifications to entity owners, to team entity owners, or only to the communications channel associated with the entity.
Step 1: Configure the Initiative's basic details
Click Create Initiative in the upper right corner of the Initiatives page.\

Choose the Scorecard that the Initiative is attached to.
Start configuring the form:
Name: Add a descriptive name, e.g.,
Improve DORA metrics by Q3.Description: Enter a description to help make the Initiative's goal clear.
Notifications: Optionally click the toggle to enable progress notifications for the Initiative's due date. These notifications are sent to users who own an entity that is part of this Initiative if the entity has not yet completed the goal. The first reminder notification will send the next time that 3 p.m. UTC is reached after the notification schedule has been created.
Configure how often to send progress notifications. You can also designate one or more reply-to email addresses.
Note that global workspace settings override this option; if all Initiative reminder notifications are disabled globally, then this setting will not trigger reminder notifications.\

Progress notifications can enhance both short-term and long-term Initiatives. For example:
Initiative owners can set daily progress notifications for short-term Initiatives so users have clear goals each day for completing time-sensitive action items.
Initiative owners can set bi-weekly or monthly progress notifications for an ongoing, long-term Initiative so users continue to make progress on action items over time.
Step 2: Define the Initiative's goal
In the Initiative creation form under Define goal, select the level or rules to prioritize. The levels and rules available are based on the associated Scorecard.

Scorecard level: To satisfy level-based Initiative, owners must meet all of the rules for a level. This is a good option if your goal is to bump all entities up to a similar level on your ladder.
For example, to get all entities into a production-ready state, you might use a level-based Initiative to motivate your team to configure PagerDuty and add runbooks for every entity they own by the end of the quarter.
Rules: Choose this option to focus on specific rules. This may be a better option if you have targeted goals that your team needs to achieve.
For example, if most of your entities are already in a production-ready state, you might only need PagerDuty to be set up for some of your entities.
Under Due date, select a deadline for the Initiative.
If notifications are enabled, users will receive reminders of pending action items 7 days and 1 day before the due date. This date will also be reflected in action items on the dev homepage.
Step 3: Finish the Initiative configuration
Under Apply to specific entities, add one or more entity types that this Initiative should apply to. If left blank, it will apply to all entities.
Optionally, click to expand Advanced options and further refine which entities this Initiative applies to. You can include or exclude groups, or add a CQL expression.
Choose whether to keep your Initiative in draft form, visible only to users with the
Edit Initiativespermission.To keep it in draft form, enable the toggle next to Save as draft.
Initiatives in draft status will not appear on entity pages or in actions on the dev homepage, and will not trigger notifications.
Click Create Initiative.
When you create an Initiative, all of the owners with outstanding action items will be notified by Cortex. Users who own an entity that's already met the rule or achieved the action item will not be notified. Those who own multiple entities will receive a notification outlining any entities with an outstanding action item.
The new Initiative will also appear on the Initiatives page.
Edit Initiatives
You must have the Edit Initiatives permission.
To edit an Initiative:
Navigate to an Initiative page then click Edit in the upper right corner.\

Make any desired changes.
At the bottom of the page, click Save Initiative.
View Initiatives
You must have the View Initiatives permission.
Initiative examples
See the examples below to learn common ways our customers drive organizational change with Initiatives.
Troubleshooting and FAQ
Why didn't I receive a notification for an Initiative?
This can happen if your Initiative was created in draft format. When the Initiative is published, it will start to trigger notifications. You should also ensure that you enabled the right notification type for your use case. For example, if you only enable the Entity-based option for Initiative reminders, then notifications will go only to the channel associated with the entity; the entity owners would not necessarily be notified. Learn more about Initiative notifications above.
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